Urban Adventure in Rotterdam: Failed Starbucks mysticism

Friday, May 8, 2015

Failed Starbucks mysticism

The text on the Starbucks paper bag says:

Flavors my senses
Sweetens my disposition
Stirs my imagination
Nourishes my dreams

I find this offensive. It took me some time to discover why. Then I remembered that in Kings of the Road, Wim Wenders has one of the characters observe that "the Yanks have colonized our subconscious". This feels like an infiltration attempt, an infection attempt. A memetic implant.

I prefer not to have my soul soiled by commercial coffee. I'm tempted to make a sticker with this text and put it on McDonald's hamburgers. Or other low-grade foodstuffs.

Others have noticed the memetic attack but they are more relaxed about it: