I'm thinking about publishing a one-page zine. But this raises some questions:
- Why would someone pick up a zine?
- Why would someone keep a zine?
I have no fact-based answer for question 1. But I can try to answer question 2.
Through the years I have collected two boxes of ephemera. Mostly they're brochures I picked up during my holidays. This is a good opportunity to go through them and clean out a lot of paper. These are the first results:
- Approximately 50% of my collected ephemera will be thrown away because they have lost relevance and interestingness.
What kind of ephemera have lost interestingness? These are the first raw data:
- Envelopes containing other ephemera - these contain no useful information.
- Receipts from shops and restaurants - most of the text has disappeared from this cheap thermal paper - most of these places have been forgotten, they don't bring back any memories.
- Events I didn't visit - these were picked up just in case.
- Exhibits I didn't visit - these were picked up just in case.
- Hyper-local information brochures - like a list of sermons from a local church - these seemed interesting at the time because of their hyper-locality, but I don't see how I could use this information.
- Maps of large areas - these are less interesting because I didn't visit most of the area and they don't add interesting context. Most likely I will not return there soon.
- Non-informative brochures of events I visited - these are not very interesting or special - they don't bring back memories.
- Maps of cities I passed through - here in St.Vith I just stopped and drank coffee, I had no time to visit the Ardennes battle memorials.
- Local curiosities - like this reproduction of the Asterix&Obelix village, it seemed weird then, but now it feels uninterestingly commercial.
- Transport tickets - bus, train and even plane tickets don't bring back so many memories as they should.
Thinking economically - as a hypothesis:
- Value of ephemera - memories, reminders, souvenirs, curiosities, useful (shareable) information.
- Cost of ephemera - storage space, time spent looking at them.